Book Review of “I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted” By Nick Bilton

I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

By Nick Bilton

Nick Bilton, a technology writer for The New York Times, has quite brilliantly expressed his ideas about the changes the digital world has brought. His book I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted, focuses in the emerging online applications, like Twitter, Facebook and Foursquare that win with their “immediate action and reaction” instead of quality; and affect the future.

People love to talk about themselves and hear (good) about themselves. Each one has a story to share – be it over a blog, or a status update, or a tweet. It has become a daily routine. But the question as to how credible media can retain or engage its existing or new users is still to be answered.

He hints at capturing “consumnivores.”

Appreciating the video games that have everyone hooked indoors, Bilton says that video games are “engaging, immersive, truly multimedia storytelling and can draw in participants more powerfully than many traditional storytelling methods.” They are refreshing as well as entertaining. They make the user more alert and take up undivided attention. It is a good way of getting a person to adapt to certain professions – like in the case of pilots who have to undergo intensive video simulation session to practice for real flights. It improves their reflexes and peripheral vision.

He even hints that the porn and the games industry can give offer lessons to mainstream business, but how they do that – he doesn’t explain. He seems to be a visionary of sorts that is thinking way to ahead for our time.

I remember one my professors once telling us (during a Mass Media lecture) that technology is always first misused, abused and then used. Seems like it all is falling true in this book.

Technology and online media gaining velocity has captured the lives of Gen Y. More than half the population of teenagers are forever online – staying in touch with their peers and (hopefully) gathering information. And he rightfully talks about societal fears that doubts the bursting of the bubble of information available in a click; and rise of media might that might end up distracting us more and ruining habits and relationships.

But ignorance is no longer bliss. Turning away from the facts is not going to make it disappear. Changes have to be adapted and strategies have to be invented and processes have to be learnt to make this global technological evolution an advantageous bit rather than bring the downfall of humanity.


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