Writing is an enjoyable exercise, for most. It is a great way to express your thoughts and feeling with words.
And to garner appreciation for it just adds to the charm, doesn’t it? Further, the thought of “earning” a bit through your work sounds intriguing enough…true? The number of bloggers turning into writers speaks for itself. But not many writers/bloggers find it easy to promote their work. The key word here is “driving traffic to your site where you publish your writing.”
So I thought of putting together a simple list of things one can do to gather a bit of recognition, to begin with.
Attractive Blog Page
Once during our Marketing session in college we were told: jo dikhta hai who bikta hai. (One (product) that is seen is the one that is sold.)
So to begin with, make sure you have a decently attractive blog page. There are a lot of blogging/writing platforms available. WordPress, Joomla, Blogger, Blogspot, Drupal etc., and almost all of them provide members with easy plugins to further help you link it to social media sites. Choose the one that you find easy enough and start harping about your blog/writing.
Create a short and crisp (and may I add “killer”) bio or profile for yourself. Add a picture of yourself if you wish. Once people start liking your content/post, they do tend to read about you.
Blogging platforms also provide members with certain color and background themes to make the page more appealing. They also help with easy navigation layouts. This helps members to organize their blocks and make their “recent” or famed posts more accessible to readers. They provide space for certain ads as well. Easy navigation should be one of the key features of your page.
Do not forget to provide the RSS feed links for people who wish to follow you.
SEO and Link Building
Wise men have said: On the internet, Content is King!
You have to churn out good, readable material. Know your niche, your strengths and your dominance. It will help you write superlative content.
And you needn’t be a techie geek to know the working of Search Engine Optimization. All you need remember is that SEO essentially banks on the structure of the content you put in. The content needs to be the one that readers are looking for. It needs to be of relevance to the readers to connect with. Make sure you keep the content current and update it on regular basis. This will help readers come back to your site and also share it amongst their friends.
Link Building refers to the back links your page is connected with. One easy way of doing it is by submitting to ‘bookmarks’. People suggest guest blogging and writing guest articles as an effective mean to creating and building back links.
You can also chalk out press releases and submit articles to promote your site. Make sure it has ample of back links to bring in readers.
Social Media Platforms
The mention of social media essentially pops two names in your mind –doesn’t it? FaceBook and Twitter. Yes, they are amongst the top ranking social media platforms to connect with people across the globe. And surely they are a great way to stay connected with people.
One major advantage of networking on social media sites is to help gather an audience and create more back links. You don’t really need to “know” people to gain popularity. Start networking and you’d be amazed to know how small the world actually is.
On FaceBook: You can link your blog/writing page to your profile information tab. You can create a Fan Page for people to “like” and enroll for updates.
Request feedback from friends and family regarding your post. Take criticism positively and work towards betterment.
On Twitter: Tweet in accordance to content relevant to your blog post or writing. Use keywords that work as links to your site. Be creative. Have fun. Tweet links to your content a few times during the day. Oh, don’t forget to re-tweet good posts to gather a good following.
Keep a track of what’s trending on Twitter.
Use hash tags, wisely please.
Place a re-tweet button on your post for people to talk about it.
Follow relevant, popular and interesting people. Reply to relevant, popular and interesting people.
Then there are other sites like LinkedIn (more professional), Digg, Reddit, StumbleUpon, etc. The internet has millions of other blogging and community sites. Spend some time researching them and registering with them. Leave your blog post links at relevant junctures. This helps in generation of good will. Please make sure you don’t end up spamming. You have to look at it in terms of a long term investment. Make sure you don’t get in the “bad books” of people by spamming them unnecessarily.
Indulge in commenting on blogs you like and find interesting. The comments could be praising the blog post or adding value to the post. Writers can indulge in writing book reviews and posting them on relevant sites – like Amazon, Flipkart, Goodreads, BookChums!
Indulge in forum discussions on relevant sites. Register with forums that are of interest to you and interact with other members by answering their queries, if you can. Do this regularly. It helps in good brand building. Wherever necessary and relevant, leave links to your post.
It is always good to keep a check on the blogging community. Interact with bloggers/writers that have similar concerns and interests. Invite fellow bloggers to write on your site, and you write for them in return (with your by line of course). This free advertising bit helps in image building and gaining more exposure and visibility online.
Popularity doesn’t come in a day. It’s not magic. Unless of course you are controversy’s child. But considering how mortal we all are, there is a considerable patience we all need to hold for results to start pouring in.
You ought to stay active online and look for means to constantly promote yourself and your blog if you really want to stay visible and gain popularity. Always remember: Consistency pays.
Other Cool Stuff
Make sure you do something new each day. You’ll have something new to write about each day.
Get creative with video blogs and upload them on various portals. There’s YouTube, Tubemogul, etc. to experiment with. Check out Scribd. That might interest you too.
And if all this is still mumble-jumble for you…I’m around to help you.