Tag Archives: Blog

How To Promote Your Writing

 

Writing is an enjoyable exercise, for most. It is a great way to express your thoughts and feeling with words.

And to garner appreciation for it just adds to the charm, doesn’t it? Further, the thought of “earning” a bit through your work sounds intriguing enough…true? The number of bloggers turning into writers speaks for itself. But not many writers/bloggers find it easy to promote their work. The key word here is “driving traffic to your site where you publish your writing.”
So I thought of putting together a simple list of things one can do to gather a bit of recognition, to begin with.

Attractive Blog Page
Once during our Marketing session in college we were told: jo dikhta hai who bikta hai. (One (product) that is seen is the one that is sold.)
So to begin with, make sure you have a decently attractive blog page. There are a lot of blogging/writing platforms available. WordPress, Joomla, Blogger, Blogspot, Drupal etc., and almost all of them provide members with easy plugins to further help you link it to social media sites. Choose the one that you find easy enough and start harping about your blog/writing.

Create a short and crisp (and may I add “killer”) bio or profile for yourself. Add a picture of yourself if you wish. Once people start liking your content/post, they do tend to read about you.
Blogging platforms also provide members with certain color and background themes to make the page more appealing. They also help with easy navigation layouts. This helps members to organize their blocks and make their “recent” or famed posts more accessible to readers. They provide space for certain ads as well. Easy navigation should be one of the key features of your page.

Do not forget to provide the RSS feed links for people who wish to follow you.

SEO and Link Building

Wise men have said: On the internet, Content is King! 
You have to churn out good, readable material. Know your niche, your strengths and your dominance. It will help you write superlative content.

And you needn’t be a techie geek to know the working of Search Engine Optimization. All you need remember is that SEO essentially banks on the structure of the content you put in. The content needs to be the one that readers are looking for. It needs to be of relevance to the readers to connect with. Make sure you keep the content current and update it on regular basis. This will help readers come back to your site and also share it amongst their friends.

Link Building refers to the back links your page is connected with. One easy way of doing it is by submitting to ‘bookmarks’. People suggest guest blogging and writing guest articles as an effective mean to creating and building back links.

You can also chalk out press releases and submit articles to promote your site. Make sure it has ample of back links to bring in readers.
Social Media Platforms
The mention of social media essentially pops two names in your mind –doesn’t it? FaceBook and Twitter. Yes, they are amongst the top ranking social media platforms to connect with people across the globe. And surely they are a great way to stay connected with people.

One major advantage of networking on social media sites is to help gather an audience and create more back links. You don’t really need to “know” people to gain popularity. Start networking and you’d be amazed to know how small the world actually is.

On FaceBook: You can link your blog/writing page to your profile information tab. You can create a Fan Page for people to “like” and enroll for updates.
Request feedback from friends and family regarding your post. Take criticism positively and work towards betterment.

On Twitter: Tweet in accordance to content relevant to your blog post or writing. Use keywords that work as links to your site. Be creative. Have fun. Tweet links to your content a few times during the day. Oh, don’t forget to re-tweet good posts to gather a good following.
Keep a track of what’s trending on Twitter.
Use hash tags, wisely please.
Place a re-tweet button on your post for people to talk about it.
Follow relevant, popular and interesting people. Reply to relevant, popular and interesting people.

Then there are other sites like LinkedIn (more professional), Digg, Reddit, StumbleUpon, etc. The internet has millions of other blogging and community sites. Spend some time researching them and registering with them. Leave your blog post links at relevant junctures. This helps in generation of good will. Please make sure you don’t end up spamming. You have to look at it in terms of a long term investment. Make sure you don’t get in the “bad books” of people by spamming them unnecessarily.

Indulge in commenting on blogs you like and find interesting. The comments could be praising the blog post or adding value to the post. Writers can indulge in writing book reviews and posting them on relevant sites – like Amazon, Flipkart, GoodreadsBookChums!
Indulge in forum discussions on relevant sites. Register with forums that are of interest to you and interact with other members by answering their queries, if you can. Do this regularly. It helps in good brand building. Wherever necessary and relevant, leave links to your post.

 
Guest Blogging
It is always good to keep a check on the blogging community. Interact with bloggers/writers that have similar concerns and interests. Invite fellow bloggers to write on your site, and you write for them in return (with your by line of course). This free advertising bit helps in image building and gaining more exposure and visibility online.

 

Stay Active
Popularity doesn’t come in a day. It’s not magic. Unless of course you are controversy’s child. But considering how mortal we all are, there is a considerable patience we all need to hold for results to start pouring in.

You ought to stay active online and look for means to constantly promote yourself and your blog if you really want to stay visible and gain popularity. Always remember: Consistency pays.

 

Other Cool Stuff
Make sure you do something new each day. You’ll have something new to write about each day.
Get creative with video blogs and upload them on various portals. There’s YouTube, Tubemogul, etc. to experiment with. Check out Scribd. That might interest you too.

And if all this is still mumble-jumble for you…I’m around to help you.

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Thou Shall Read. Everyday.

There are a lot many distractions nowadays for everyone. Work, Internet, Playstation, Xbox, or simply the idiot box. Who has the time or patience to read? Right??

But if you put your mind to it, you’d see it’s not that difficult. Here are some pointers to help you:

Gather good reading material: There is no dearth if you just look around. With so many books stores, book stalls (those small road-side vendors have to make a living too and more often than not, you are sure to find a book of your liking instantly!), and yes abundant ebooks. Books are all around us. All we have to do is look. And pick up the ones that interest us.

Always carry a book: You never can say where you can get stranded. And a book becomes a boon at such times. Even while traveling for that matter.


Make a Reading List:
Make a list of all the books you want to read or bestsellers suggested by friends/family. Add to the list when you hear about a good book. And strike out the ones you have read.


Get yourself enrolled in a library:
Libraries might be almost facing neglect. But each city at least one library that hoards volumes of reading material –some which you wouldn’t have even heard of. If you happen to find a small library close to your house, give it a try. The enrollment fee is never too much considering the deals you get in return.

Set aside your reading hour: Create a reading ritual of sorts. Everyday for an hour or so, make sure you read, without interruptions. Preferably a book. Else a magazine or the newspaper. Or if not an hour, break it down into 10-15 minute spans between other activities.
You could also encourage your kids to read with you and discuss things out. Sometime company does matter. Joint reading sessions with friends or family members will help you push yourself that extra bit to read ahead.

Time Management: We all have busy schedules, no doubt, but we also are efficient time managers. Utilize this skill to set your reading schedule. If you can’t think where to squeeze in a book, reduce TV/Internet time and use it for reading. Problem solved!


Reading Space:
If it helps, choose a reading corner for yourself. Certain spaces give you more peace and relaxation. It could be corner in your house or your room, or a park bench, or roof, anywhere. If there is no quiet space around you, go ahead –create one!

 

Join a book club: This is one of the most important points, I feel, that helps you get into the grove of reading. Be it an online or an offline book club, join it. Read the book within the timeline set by the members and indulge in discussions. You will be surprised with the results.


Indulge in discussions: Even if you are not a part of a book club, indulging in a book discussion is an asset. If you have a partner who you can talk to about the book, the plot, the characters, the ideation, the author and the entire gamut, it would add to your fondness for reading. Tyr doing it over mealtime, you might enjoy your food more.

Associated Activities: Attend book launch events and book reading sessions. Interaction with book lovers and authors is known to open up your perspective in different ways.

 

Blog it: If you don’t have anyone to discuss it with, blog about it. Blog it all –your reading list, books you’ve read, write book reviews, or just about anything about books, authors and the like.
Oh, and don’t be surprised on being contacted by other book lovers after that.


Read, write your own stories: What better way to read books that are of personal interest. Or better still, write short stories (to begin with) about things you notice, or things you personally would like to read.

 


But remember:

You can never force yourself or someone to read. Over time if a person starts enjoying the habit of reading, it can turn out to be one of the most wondrous of all activities.
Also, don’t be over enthusiastic when you first begin. Don’t set high goals for yourself, because if not met you would end up hating the activity forever.

Books indeed are the best friends of mankind. They can be most satisfying at times, yes better than chocolate! Reading is undoubtedly one of the most enjoyable of all activities.
Reading not only sharpens your thought process, but also increases your attention span. It broadens your vocabulary, your perspectives and your outlook. It boosts your imagination and creative skills. It brings you closer to people with similar taste. But most importantly, it brings you closer to yourself.

Reading (books) is one inheritance your children will cherish forever.

Read them. Love them. Treasure them.

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Get Real

All ye aspiring authors around…lend me your ears. I need to share with you a bubble of thought that burst in my head. It derailed my cognitive train and killed about a million brain cells in the vicinity. Investigation is on and I know serious damage has been done. But that story is for another time.
What I want to highlight today is the present situation of our nation. Nope, not the political one. We have other flag bearers and upholders of truth, honesty, etc. to take care of that. My worry is the literary scene.

Every day I hear or read about a new author getting his/her book published and promoted virally through all forms of media. And more often than not, present day writers focus on similar clichéd material.

We have a hoard of novels revolving around IITs, IIMs, schools, colleges, campus life, corporate life, or girl/boy journal that reveal certain instances – good, bad and ugly. Don’t make me name them. It will fill up the entire space here. Hey, I’m not saying it is bad. But for how long are we going to read clichéd fictional material? I see myself suffering from an OD. Not a good thing. At all.

How about getting real and showing the real side of life? Some real feelings and sensitivity. Things that we see every day and take for granted. Things that sometimes are so “in our face” that we end up ignoring them. It is a real world after all. The mind needs some quality reading at least once in a while. Is it too much to ask from our well qualified budding authors?

I feel that every time you read a book, a part of you is remains with the book and a part of the book remains with you. But given the current scenario, all books look and feel the same. There is no USP left. No EQ to connect with.

People read what is presented to them. If you keep offering mundane fiction stories, people will end up reading that. They will eventually grow to expect nothing but that from others as well. That is until they reach saturation.

Ok let’s not entirely point fingers at the authors here. When an author tries to modify or alter his/her track, he/she is either pulled out (ignored) or is put up on a pedestal (honored). I understand there is a fine line you writers have to walking to prove your skills. And a single step out of line can make or mar your growth. (Yes, it might also show how drunk you are. Oh wait…that’s for another time.) But you have to take a chance.

Classics are classics for a reason. They have literary value. They have universal appeal. And most importantly they touch your heart and enlighten your mind about a certain aspect. If you think you have enough determination and courage to present the world with a new platter of real life stories that make readers sit up and take notice, get on with your writing paraphernalia and bring out the best in you.
It’s time we all get real.

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