Tag Archives: positivity

Book Review of Contagious by Jonah Berger

Contagious_BookCoverWhy do somethings catch on, while others don’t? Why are some stories and songs more popular than others? Why is rumor and negativity more contagious than facts and positivity?

Jonah’s book, Contagious, highlights some of such viral content, and factors that help make an idea big / sell-able and infectious.

The six principles of contagiousness shared by Jonah focus on the simplicity, effectiveness and credibility of ideas that make it viral. Social Currency (social relevancy, resonance), Triggers (stimuli that prompt people to think about related things), Emotion (evoking connect in terms of emotion), Public (creating behavioral residue that sticks and is visible), Practical Value (monetary value and otherwise) – all wrapped in to Stories (creatively shared for the viral effect).

Smartly, the six principles form the acronym – STEPPS, and showcase “the underlying psychological and sociological processes behind the science of social transmission”.

Diving into each of the principles, as separate chapters, Jonah takes you on a splendid journey of different brands that made it big, solely on “personal recommendation”. Remember: people share things that make them look good to others.

Rich with stories as examples, the book is a good read for anyone and everyone, who aims to be viral in this digital age. As long as the content is useful, worthy, and smartly put using one or more STEPPS, you can harness social influence and be contagious!

Contagious

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Book Review of Kiss That Frog by Brian Tracy & Christina Tracy Stein

For a person like me, shaken up by reality of people around, this book came as a much needed burst of positivity at the most crucial stage of my life.

KTF

The book highlights seven truths about us that we probably did not pay attention to. As humans, our conditioning is such that a negative thought, or feeling, pops us more often than not, instead of a positive one.

The books helps us introspect our natural state. And it is not the one that reflects sadness. It the happy state that we are born with.

The authors show us ways to unlock our potential, knowing that we are the best in all that we do, forgiving people and forgiving ourselves to unblock all channels in our mind that have hampered our progress.

Not all frogs are negative. We encounter them or meet them as a part of the bigger plan. We must have the belief and faith that there is a valid reason for them being in our life.

And as for the negative frogs, we have to be aware and alert enough to eliminate them from our life.

A Must Read!

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